The campaign intends, in a very graphic way, that users realize the amount of water they use in everyday gestures such as washing dishes, brushing their teeth, in a shower or pulling the chain.
To do so, people resort to thinking about bottles, because it is not the same to leave the tap open for a few minutes, to know that 15 bottles of 1 liter of water have been used in that same time.
The campaign, which consists of spots, graphics for print media, radio spots and mupis, will be developed in the municipality of Torre Pacheco in the coming weeks.
Source: Ayuntamiento de Torre Pacheco