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The company Procomel Murcia, the Grandfather of Melons, wants all Spanish grandchildren participate honoring their grandparents with their stories in this new campaign
Celedonio Buendía, Procomel CEO: "The love for our seniors has always been the engine of our work with this homage to the grandparents want to convey how important it was for us"
The video can be seen on the campaign Web page www.diseloatuabuelo.com where you enter a contest to surprise the grandparents
Just two months the company based in Murcia Torre Pacheco, Procomel sl 'the grandfather of melons' campaign launched a very special, not only to disseminate through the Internet sweetest melons in the world, well known in, took to the Net to honor the grandfather Anastasio, the grandfather who named the all enjoyed melons every summer, served straight from our fields to the table, whose photograph appears on the seal of quality that identifies melons toad skin, so characteristic of the field of Cartagena.
In just two months the clip "The surprise of Victoria ', a short film of just two minutes where we know the real story with real images of Victoria, a 20 year old who decides to surprise his grandfather, has received over 50,000 hits on youtube.
The video, a display of tenderness and affection, is only the beginning of a great campaign of Melons Grandpa wants to spend all grandparents.
Through www.diseloatuabuelo.com page, where you can also watch the clip 'Victoria's Surprise', visitors participate in a virtual contest whose prize is a surprise for her grandparents.
According Celedonio Buendía, farmer and CEO, "the grandfather Anastasio is the engine of our company.
He began growing melons sweeter in the world, and we managed to do so throughout the year, in almost all latitudes of the planet. "
These melons are available year round and are grown in Spain, of course, in Campo de Cartagena, Murcia, Aguilas, Mazarrón, Yecla, Jumilla, Cieza, in La Mancha, in Toledo ... also in Brazil and Senegal, as the year progresses, for example, allowing the serving of more than 30 million kilos of melons grandfather during the year.
Celedonio Buendía order has not been a surprise that the video has as many visitors as "Grandparents are very important in everyone's life, and we want to give a tribute."
Those responsible for Melons Grandfather said he hopes that "this campaign will serve to anyone who wants to honor and surprise your grandparents put to it and get it with our help."
In the words of the campaign itself, the grandparents have given everything for us and it's time to surprise them by showing them how important they are in our lives ... It's time to give back to our grandparents all that we have.
Beyond promoting melons Torre Pacheco, and excellent flavor, the campaign aims to become the vehicle for anyone to be happy with their grandparents, as explained by the officers of the company "if someone has moved and has thought about doing happy grandparents to see the clip for us is more than enough. "
Grandfather of melons.
Procomel, a company based in Los Martinez del Puerto and Torre Pacheco (Murcia) is an organization specialized in producing horticultural crops of melons after several generations where the concepts of quality and service are a constant goal.
As producers of Melon protocols we have quality in every area, with careful control of crops and handling of melons to offer the maximum guarantees of traceability, quality and environmental protection both nationally and internationally to promote melon exports to other countries.
Source: Agencias
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